Heineken USA Incorporated (“HEINEKEN,” “we” or “us”) wants you to know that we respect your privacy and recognize your desire
information that we collect through websites, software, social media sites and applications controlled
by HEINEKEN, as well as through HTML-formatted email messages that we send to you that link to this Privacy
Policy (collectively, the “Services”). By providing Personal Information to us or using the Services,
are 21 years of age or older. If someone under the legal drinking age has provided HEINEKEN with personal
information by obtaining access to the Services in violation of our access restrictions, we request that
the parent or legal guardian of that person contact HEINEKEN so we can remove the information from our
Personal Information We May Collect
is information that identifies you as an individual or
relates to an identifiable person, including, for example, your:
- Email address
- Postal address
- Telephone number
- Credit and debit card number
- Social media account ID
The Services may make available the ability to purchase products through a third-party alcohol delivery service. If you wish
to make a purchase, only the third-party service (and not HEINEKEN) will collect your payment card information,
but both HEINEKEN and the third party will receive other personal information associated with your purchase,
such as your name and address. The third party’s use of your information is subject to its own terms
use and disclosure of your Personal Information.
How We May Collect Personal Information
We may collect Personal Information in a variety
of ways, including:
How We May Use Personal Information
Through the Services: We may collect Personal Information through the Services,
such as when you enter our website via our age gate.
From Other Sources: We may receive your Personal Information from other online
and offline sources, such as public databases, joint marketing partners, social media platforms
(including from people with whom you are friends or otherwise connected) and from other third
parties. For example, if you elect to connect your social media account to your website account,
certain Personal Information from your social media account will be shared with us, which may
include Personal Information that is part of your profile or your friends’ profiles.
We may use Personal Information:
How Personal Information May Be Disclosed
- To respond to your inquiries, fulfill your requests and process your transactions, and to provide
you with related customer service.
- To send administrative information to you, such as information regarding the Services and changes
to our terms, conditions and policies.
- To send you marketing communications that we believe may be of interest to you.
- To personalize your experience on the Services by presenting products and offers tailored to you.
- To allow you to participate in sweepstakes, contests and similar promotions and to administer these
activities. Some of these activities have additional rules, which could contain additional information
about how we use and disclose your Personal Information. We suggest that you read any such rules
- To facilitate social sharing functionality.
- For our business purposes, such as data analysis, audits, fraud monitoring and prevention, developing
new products, enhancing, improving or modifying our Services, identifying usage trends, determining
the effectiveness of our promotional campaigns and operating and expanding our business activities.
Your Personal Information may be disclosed:
Other Uses and Disclosures
- To our third party service providers who provide services such as website hosting, data management
and analysis, order fulfillment, information technology and related infrastructure provision,
customer service, email delivery, auditing and other services.
- To third parties that co-sponsor or co-brand activities with HEINEKEN, including to permit them to
send you marketing communications.
- To third-party sponsors and administrators of sweepstakes, contests and similar promotions.
- By you, on message boards, chat, profile pages and blogs and other services to which you are able
to post information and materials that are visible to other users and/or the general public (“Public
Postings”) via the Services. Please note that any information you post or disclose via Public
Postings will become public information. We urge you to be very careful when deciding to publicly
disclose any information on the Services.
- To your friends associated with your social media account, to other website users and to your social
media account provider, in connection with your social sharing activity, such as if you connect
your social media account to your Services account or log into your Services account from your
social media account. By connecting your Services account and your social media account, you
authorize us to share information with your social media account provider, and you understand
that the use of the information we share will be governed by the social media site’s privacy
policy. If you do not want your Personal Information shared with other users or with your social
media account provider, please do not connect your social media account with your use of the
Services and do not participate in social sharing on the Services.
- To a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer
or other disposition of all or any portion of our business, assets or stock (including in connection
with any bankruptcy or similar proceedings).
We also may use and disclose your Personal Information
as we believe to be necessary or appropriate: (a) under applicable law, which may include laws outside
your country of residence; (b) to respond to requests from courts, law enforcement agencies, regulatory
agencies, and other public and government authorities, which may include such authorities outside your
country of residence; (c) to enforce our terms and conditions; and (d) to protect our rights, privacy,
safety or property, and/or that of our affiliates, you or others.
Other Information We May Collect
” is any information that does not reveal your specific identity
or does not directly relate to an individual, such as:
- Browser and device information
- App usage data
- Information collected through cookies, pixel tags, web beacons and other technologies
- IP address
- Location information
- Demographic information and other information provided by you
- Aggregated information
If we are required to treat Other Information as Personal Information under applicable law, then we may use it for the purposes
for which we use and disclose Personal Information as detailed in this Policy.
How We May Collect Other Information
We and our third party service
providers may collect Other Information in a variety of ways, including:
Through your browser or device: Certain information is collected by most browsers
or automatically through your device, such as your Media Access Control (MAC) address, computer
type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer
and model, language, Internet browser type and version and the name and version of the Services
you are using. We use this information to ensure that the Services function properly.
Through your use of an App: When you download and use a HEINEKEN App, we and
our service providers may track and collect app usage data, such as the date and time the app
on your device accesses our servers and what information and files have been downloaded to the
Using cookies: Cookies are pieces of information stored directly on the computer
that you are using. Cookies allow us to collect information such as browser type, time spent
on the Services, pages visited, language preferences, and other anonymous traffic data. We and
our service providers use the information for security purposes, to facilitate navigation, to
display information more effectively, to personalize your experience while using the Services
and to recognize your computer in order to assist your use of the Services. We also gather statistical
information about use of the Services in order to continually improve their design and functionality,
understand how they are used and assist us with resolving questions regarding them. Cookies further
allow us to select which of our advertisements or offers are most likely to appeal to you and
track responses to our online advertisements.
procedure in most browsers that allows you to automatically decline cookies or be given the choice
of declining or accepting the transfer to your computer of a particular cookie (or cookies) from
a particular site. You may also wish to refer to http://www.allaboutcookies.org/manage-cookies/index.html.
If, however, you do not accept cookies, you may experience some inconvenience in your use of
the Services. For example, we may not be able to recognize your computer, and you may need to
enter your birthday every time you visit. You also may not receive advertising or other offers
from us that are relevant to your interests and needs.
Using pixel tags and other similar technologies: Pixel tags (also known as web
beacons and clear GIFs) may be used in connection with some Services to, among other things,
track the actions of users of the Services (including email recipients), measure the success
of our marketing campaigns and compile statistics about usage of the Services and response rates.
to collect and analyze information about use of the Services and report on activities and trends.
This service may also collect information regarding the use of other websites, apps and online
resources. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/,
and opt out of them by downloading the Google Analytics opt-out browser add-on, available at
Using Adobe Flash technology (including Flash Local Shared Objects (“Flash LSOs”)) and other similar technologies: We may use Flash LSOs and other technologies to, among other things, collect and store information
about your use of the Services. If you do not want Flash LSOs stored on your computer, you can
adjust the settings of your Flash player to block Flash LSO storage using the tools contained
in the Website Storage Settings Panel. You can also control Flash LSOs by going to the Global
Storage Settings Panel and following the instructions (which may include instructions that explain,
for example, how to delete existing Flash LSOs (referred to as “information” on the Macromedia
site), how to prevent Flash LSOs from being placed on your computer without your being asked,
and (for Flash Player 8 and later) how to block Flash LSOs that are not being delivered by the
operator of the page you are on at the time). Please note that setting the Flash Player to restrict
or limit acceptance of Flash LSOs may reduce or impede the functionality of some Flash applications.
IP Address: Your IP address is a number that is automatically assigned to the
computer that you are using by your Internet Service Provider. An IP address may be identified
and logged automatically in our server log files whenever a user accesses the Services, along
with the time of the visit and the page(s) that were visited. Collecting IP addresses is standard
practice and is done automatically by many websites, applications and other services. We use
IP addresses for purposes such as calculating usage levels, diagnosing server problems and administering
the Services. We may also derive your approximate location from your IP address.
Location: We may collect the physical location of your device by, for example,
using satellite, cell phone tower or WiFi signals. We may use your device’s physical location
to provide you with personalized location-based services and content.
From you: Information, such as your preferences or demographic information is
collected when you voluntarily provide it.
By aggregating information: Aggregated Personal Information does not personally
identify you or any other user of the Services (for example, we may aggregate Personal Information
to calculate the percentage of our users who have a particular telephone area code).
How We May Use and Disclose Other Information
We may use and disclose
Other Information for any purpose, except where we are required to do otherwise under applicable
law. In some instances, we may combine Other Information with Personal Information. If we do, we
will treat the combined information as Personal Information as long as it is combined.
Do Not Track Signals
Some web browsers have settings that include
“do not track signals.” The Services are not currently engineered to respond to those signals.
THIRD PARTY SERVICES
other practices of any third parties, including any third party operating any site or service to
which the Services link. The inclusion of a link on the Services does not imply endorsement of the
linked site or service by us or by our affiliates.
In addition, we are not responsible for
the information collection, use, disclosure or security policies or practices of other organizations,
such as Facebook, Apple, Google, Microsoft, RIM or any other app developer, app provider, social
media platform provider, operating system provider, wireless service provider or device manufacturer,
including with respect to any Personal Information you disclose to them in connection with the Services.
We may use third-party advertising companies to serve advertisements regarding goods and services
that may be of interest to you when you access and use the Services and other websites or online
services, based on information relating to your access to and use of the Services and other websites
or online services on any of your devices, as well as on information received from third parties.
To do so, these companies may place or recognize a unique cookie on your browser (including through
the use of pixel tags). They may also use these technologies, along with information they collect
about your online use, to recognize you across the devices you use, such as a mobile phone and a
laptop. If you would like more information about these practices, and to learn how to opt out of
them in desktop and mobile browsers on the particular device on which you are accessing this Privacy
Policy, please visit http://www.networkadvertising.org/managing/opt_out.asp and http://www.aboutads.info/.
You may download the AppChoices app at www.aboutads.info/appchoices to opt out in mobile apps.
to use reasonable organizational, technical and administrative measures to protect Personal Information
within our organization. Unfortunately, no data transmission or storage system can be guaranteed
to be 100% secure. If you have reason to believe that your interaction with us is no longer secure
(for example, if you feel that the security of your account has been compromised), please immediately
notify us in accordance with the “Contacting Us” section below.
CHOICES AND ACCESS
You may opt out of receiving marketing emails from us by following the instructions contained in
each such email. In addition, certain Services may give you the ability to opt out through your account
settings. We will try to comply with your request as soon as reasonably practicable. Please note
that if you opt out of receiving marketing-related emails from us, we may still send you important
administrative messages, from which you cannot opt out. If you would like to review, correct, update,
suppress or delete Personal Information that you have previously provided to us, you may write to
us at firstname.lastname@example.org.
YoUR CALIFORNIA PRIVACY RIGHTS
Under California Civil Code section 1798.83, California residents have the right to request and receive
from HEINEKEN, once a year, free of charge, information about the personal information we have disclosed
(if any) to third parties for their marketing purposes during the previous calendar year, and a description
of the categories of personal information shared. To make such a request, please send an email to
email@example.com, including the phrase “California Privacy Request” in the subject
line, and provide HEINEKEN with your name, postal address and email address.
The Services are controlled and operated by us from the United States and are not intended to subject
us to the laws or jurisdiction of any state, country or territory other than that of the United States.
Your Personal Information may be stored and processed in any country where we have facilities or
in which we engage service providers, and by using the Services you consent to the transfer of information
to countries outside of your country of residence, including the United States, which may have data
protection rules that are different from those of your country.
we ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., Social
Security numbers, information related to racial or ethnic origin, political opinions, religion or
other beliefs, health, biometrics or genetic characteristics or criminal background) on or through
the Services or otherwise to us.
Because email communications are not always secure, please do not include credit card or other sensitive
information in your emails to us.