HEINEKEN CHAMPION THE MATCH PROMOTION
Full Official Rules

NO PURCHASE OR TEXT MESSAGE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT OR SENDING A TEXT MESSAGE WILL NOT IMPROVE YOUR CHANCES OF WINNING.

THE HEINEKEN CHAMPION THE MATCH PROMOTION (“PROMOTION”) IS OPEN ONLY TO LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND THE DISTRICT OF COLUMBIA WHO ARE TWENTY-ONE (21) YEARS OF AGE OR OLDER AS OF DATE OF ENTRY. THIS SWEEPSTAKES IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES. VOID WHEREVER PROHIBITED OR RESTRICTED BY LAW.

Note: Grand prizes in this Promotion consist of trips for two (2) outside the United States. Entrants should have a current passport that is valid for up to six (6) months after the end date of the trip.


This Promotion consists of three (3) parts: (a) a random chance primary sweepstakes for a chance to win a grand prize (“Primary Sweepstakes”), (b) a random chance secondary sweepstakes (“Secondary Sweepstakes”), and (c) a random chance instant win program (“Instant Win”). Collectively, the Primary Sweepstakes, the Secondary Sweepstakes, and Instant Win will be referred to as the “Promotion.”

  1. ENTRY PERIOD: Promotion begins at 12:01 a.m. Eastern Time (ET) on 2/15/15 and ends at 11:59 p.m. ET on 6/6/15 (“Promotion Period”).

  2. HOW TO ENTER: There are two (2) ways to enter: via SMS or the Internet.

    SMS Entry: Submit an SMS entry from your mobile device by texting “HNKUCL” to 88500. You will receive a bounce-back message with a link to a mobile Web experience where you can enter for a chance to win. Carrier’s standard messaging and data rates apply.

    Internet Entry: To submit an Internet entry for free, visit http://linkto.bz/ucl2015/amoe and follow the on-screen entry instructions. You must fully complete the registration, including your first and last name, date of birth, street address (no P. O. Boxes), city, state, zip code, e-mail address, and daytime telephone number, including area code. Normal time rates, if any, charged by Internet service provider will apply.

    By submitting an entry, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of the judges, which will be final and binding in all matters relating to the Sweepstakes. All entries must be submitted by 11:59 p.m. ET on 6/6/15. Limit of one (1) entrant per person per day regardless of method of entry. Please note that there is a limit of one (1) prize per individual, household, street address, and/or e-mail address during any six (6) month period across all HEINEKEN USA promotions, regardless of brand. In the case of this Promotion, the six (6) month limit does not include Instant Win prizes or prizes in the Secondary Sweepstakes. Entrants are limited to one (1) Instant Win or Secondary Sweepstakes prize, but are also eligible for a chance to win a grand prize in the Primary Sweepstakes. Even if you have won an Instant Win or Secondary Sweepstakes prize in this Promotion, you may still continue to enter as often as once per day during the Promotion Period for a chance to win a grand prize.

    HEINEKEN USA Inc. (“Sponsor”) reserves the right to alter, suspend, or terminate the Promotion without notice if, in Sponsor’s sole discretion, the integrity of the Promotion becomes compromised in any way. In the event the Promotion is terminated prematurely, all eligible entries received prior to the Promotion being compromised will be included in the prize drawing. All entries become the sole and exclusive property of Sponsor and will not be acknowledged or returned. Delivery of a prize will require a street address (no P.O. Boxes) located within the fifty (50) United States or the District of Columbia. Sponsor is not responsible for late, incomplete, invalid, unintelligible, misdirected, technically corrupted, or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human, or electronic. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor.

  3. ELIGIBILITY:

  • Primary Sweepstakes. Open to legal residents of the fifty (50) United States and the District of Columbia who are twenty-one (21) years of age or older as of date of entry.
  • Secondary Sweepstakes. Open only to legal residents of the United States residing in the states of Texas and New Jersey who are twenty-one (21) years of age or older as of date of entry. If you do not reside in Texas or New Jersey, you are not eligible to enter for a chance to win a prize in the Secondary Sweepstakes.
  • Instant Win. Open only to legal residents of the United States residing in the District of Columbia and all states except New Jersey and Texas who are twenty-one (21) years of age or older as of date of entry. Residents of New Jersey and Texas are not eligible to win an Instant Win prize.

    The following individuals and members of their families (parents, grandparents, children, siblings, spouses) and immediate households (whether related or not) are not eligible for participation: employees, officers, and directors of Sponsor and its parent, subsidiary, and affiliated companies, alcoholic beverage suppliers, wholesalers, distributors, and importers, alcoholic beverage retailers, and Sponsor’s advertising and promotional agencies. All federal, state, and local regulations apply.

  1. PRIZES:

    No part of any prize includes any alcoholic beverages. Prizes are awarded “as is,” with no warranty or guarantee, either expressed or implied, by Sponsor. Prizes are not transferable or redeemable for cash. No substitutions of prizes by winners are allowed, but Sponsor reserves the right to substitute a prize of equal or greater value.

    Primary Sweepstakes Prizes: Three (3) grand prizes will be awarded.

    Each grand prize consists of a trip for two (2) to a 2016 UCL group match (exact date and location to be determined) and includes round-trip coach airfare for two (2) from the gateway airport nearest winner’s residence, hotel accommodations for two (2)—one (1) room, double occupancy—for three (3) nights, two (2) tickets to a UCL match, and round-trip ground transportation between the destination airport and the hotel. Approximate retail value (ARV) of each grand prize: $9,500.

    ARV of all grand prizes: $28,500. Limit one (1) grand prize per person or household.

    Actual value of any single grand prize may vary based on point of origination and airfare fluctuations. No grand-prize winner will receive cash or any other form of compensation if actual travel costs are less than the estimated costs made in these Official Rules.

    Exact transportation and accommodation details, dates, times, and terms to be determined at the sole discretion of Sponsor. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel and accommodations are subject to availability. Blackout dates and other restrictions may apply. All travel must completed by date specified by Sponsor, at its sole discretion, or prize will be forfeited. Once travel is booked, any penalties incurred as a result of changes to flights are the sole responsibility of winner. Travel is subject to the terms and conditions set forth in these Official Rules and those set forth by Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. All expenses and travel costs incurred as a result of seeking or winning a prize are the sole responsibility of winner. Any expense or cost not expressly stated in the description of the prize above, including, but not limited to, ground transportation, meals, incidentals, gratuities, passenger tariffs or duties, surcharges, airport fees, service charges or facility charges, personal charges at lodging, security fees, taxes, or other expenses are the sole responsibility of winner. Winner’s guest must be twenty-one (21) years of age or older as of the date of departure and must travel on the same itinerary and at the same time as winner. Travel must be round-trip. Winner and guest are solely responsible for obtaining any required travel documents, including a valid passport where applicable, and travel insurance. Winner and guest must execute liability/publicity releases prior to issuance of tickets. Travel restrictions, conditions, and limitations may apply. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers, or certificates. Sponsor is not responsible for any penalty charges incurred as a result of changes to tickets that have been issued. Any such penalties incurred are the sole responsibility of winner.

    Secondary Sweepstakes Prizes (legal New Jersey and Texas residents only): Sixty (60) Secondary Sweepstakes prizes will be awarded in no particular order. Secondary Sweepstakes prizes are as described below.

Prize Number ARV of Each ARV of All
Bucket with bottle opener 5 $22.00 $110.00
Men’s polo shirt (M) 5 $32.00 $160.00
Men’s polo shirt (L) 5 $32.00 $160.00
Men’s polo shirt (XL) 5 $32.00 $160.00
UCL spinner opener 5 $1.25 $6.25
Women’s T-shirt (L) 5 $24.00 $120.00
Hat 5 $4.00 $20.00
Bottle-opener key chain 5 $2.00 $10.00
Men’s sweater (L) 5 $46.90 $234.50
UCL sports towel 5 $4.00 $20.00
Women’s sweater 5 $46.90 $234.50
Sports bag 5 $39.00 $195.00
ARV of all Secondary Sweepstakes prizes: $1,430.25. Limit one (1) Secondary Sweepstakes prize per person.

Instant Win Prizes (legal residents of the District of Columbia and all states except Texas and New Jersey: The following Instant Win prizes will be awarded in no particular order. Instant Win prizes are as described below. Limit one (1) Instant Win prize per person.
Prize Number ARV of Each ARV of All
Bucket with bottle opener 84 $22.00 $1,848.00
Men’s polo shirt (M) 95 $32.00 $3,040.00
Men’s polo shirt (L) 312 $32.00 $9,984.00
Men’s polo shirt (XL) 170 $32.00 $5,440.00
UCL spinner opener 775 $1.25 $968.75
Women’s T-shirt (L) 20 $24.00 $480.00
Hat 979 $4.00 $3,916.00
Bottle-opener key chain 499 $1.25 $623.75
Men’s sweater (L) 20 $46.90 $938.00
UCL sports towel 35 $4.00 $140.00
Women’s sweater 15 $46.90 $703.50
Sports bag 20 $39.00 $780.00
ARV of all Instant Win prizes: $28,862.00.

Total ARV of all prizes: $58,792.25.

All federal, state, and local taxes, fees, and surcharges on any prize are the sole responsibility of winner of the prize. Winners of prizes with a value over $600 or more will be issued an IRS Form 1099-MISC early in the year following the year in which prize was awarded for filing with his/her federal and state tax returns. Sponsor complies with all tax reporting requirements. The amount of any tax liability will vary depending on winner’s tax bracket.
  1. ODDS OF WINNING:

    Primary and Secondary Sweepstakes: Odds of winning are dependent on the number of eligible entries received.

    Instant Win: Instant Win prize winners will be selected at random throughout the Promotion Period, and prizes will be sent to the address provided. If you are a potential Instant Prize winner, you will see a message stating that you have won an Instant Win prize. The message will be displayed on your mobile device and will appear on the Web site if you entered via the Internet. Please note that you are not officially a winner until your eligibility has been verified and you have fully complied with these Official Rules.

  2. WINNER SELECTION, NOTIFICATION, AND VERIFICATION:

    Instant Win: As stated above, Instant Win prize winners will be selected at random throughout the Promotion Period. Instant Win prizes will be awarded in no particular order.

    Primary and Secondary Sweepstakes: Potential winners in the Secondary Sweepstakes will be selected in a random drawing of all eligible entries received, to be held on or about 6/8/15. Drawing will be conducted by Sponsor or its appointed agent, and all decisions are final. Once those winners have been selected, the potential grand-prize winners of the Primary Sweepstakes will be selected from among all eligible entries received. Potential Primary and Secondary Sweepstakes Winners will be contacted by telephone. If any potential winner cannot be reached within two (2) days of first notification attempt, if any prize or prize notification is returned as undeliverable, if any potential winner rejects his/her prize, or in the event of noncompliance with these Official Rules, such prize will be forfeited and an alternate winner will be selected from all remaining eligible entries. Upon forfeiture of any prize, no compensation will be given. Limit one (1) prize per person or household.

    All potential grand-prize winners in the Primary Sweepstakes will each be required to sign and return, where legal, an Affidavit of Eligibility and Liability/Publicity Release within two (2) days of notification that they are a potential winner. Instant Win and Secondary Sweepstakes winners may each be required to sign and return, where legal, an Affidavit of Eligibility and Liability/Publicity Release within two (2) days of notification that they are a potential winner. No potential winner will be an official winner until his/her Affidavit of Eligibility and Liability/Publicity Release has been returned and eligibility has been formally verified by Sponsor. If any potential winner fails to comply with these Official Rules and/or to submit the required documentation within the designated time period, he/she will automatically be disqualified and the prize may be awarded to an alternate winner.

  3. CONDITIONS:

    Participation in the Promotion and acceptance of prize constitute winner’s and guest’s (where applicable) permission for Sponsor or its agents to photograph, film, and record each winner and guest and to use his/her name, address (city and state), likeness, photograph, voice, biographical information, and/or any statements made by him/her regarding the Promotion or Sponsor for purposes of trade, publicity, or promotion without notice or additional compensation, except where prohibited by law. By participating and/or accepting a prize, entrants, winners, and guests acknowledge and agree to release and hold harmless Sponsor, its advertising and promotional agencies, and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers, and directors (“Released Parties”) from any and all liability for loss, harm, damage, injury, cost, or expense whatsoever, including, without limitation, property damage, personal injury, and/or death that may occur in connection with, preparation for, travel to, or participation in the Promotion, or possession, acceptance, and/or use or misuse of prize or participation in any Promotion-related activity, including, but not limited to, any claims based on publicity rights, defamation or invasion of privacy, and merchandise delivery. Sponsor shall not be responsible for any cancellations, delays, diversions, substitutions, or omissions whatsoever by any transportation companies or any other persons providing any services to winner, including any results thereof, such as changes in services or location necessitated by same. Sponsor is not responsible if any part of a Promotion prize cannot be awarded due to acts of God, acts of war, natural disasters, weather, or acts of terrorism. Sponsor shall not be liable for any loss or damage to personal belongings. Entrants who do not comply with these Official Rules or who attempt to interfere with this Promotion in any way shall be disqualified. There is no purchase or sales presentation required to participate. A purchase does not increase odds of winning.

  4. ADDITIONAL TERMS:

    In case of a dispute as to the identity of any SMS entrant, an entry will be declared as made by the authorized account holder of the wireless phone used for entry. In case of a dispute as to the identity of any Internet entrant, an entry made by Internet will be deemed made by the authorized account holder of the e-mail address submitted at the time of entry. The “authorized account holder” is deemed the natural person who is assigned to an e-mail address by an Internet access provider, service provider, or other online organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the e-mail address associated with the winning entry. If for any reason the Promotion is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries, fraud, technical failure, human error, or any other causes beyond the control of Sponsor that corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Promotion, Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process and to cancel, terminate, modify, or suspend the Promotion. Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, or theft or destruction or unauthorized access to, or alteration of, entries. Sponsor is not responsible for any problems or technical malfunctions of any telephone networks or lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any Web site, any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer related to, or resulting from, participation or downloading of any materials in the Promotion. Sponsor and its agents are not responsible for printing, distribution, or production errors and may, in its sole discretion, rescind, cancel, suspend, modify, or revoke this Promotion based upon any such error without liability. If by reason of a printing, computer, or other error more prizes are awarded in a prize category than the number set forth in these Official Rules, all persons purportedly making valid claims will be included in a random drawing to award the advertised number of prizes available. In no case will more than the advertised number of prizes be awarded. Antifraud detection devices may be used for verification purposes.

    Caution: Any attempt by an entrant to deliberately damage any Web site or undermine the legitimate operation of the Promotion may be a violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.

    IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF ENTRANT’S ACCESS TO, AND USE OF, THE WEB SITES AND/OR THE PROMOTION, OR ENTRANT’S DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEB SITES ASSOCIATED WITH THE PROMOTION.

  5. DISPUTES AND GOVERNING LAW:

    The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Promotion. Any controversy or claim arising out of, or relating to, these Official Rules and/or the Promotion shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in New York City, New York.

    THESE OFFICIAL RULES AND THE INTERPRETATION OF THEIR TERMS SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS CONFLICTS OF LAWS AND RULES. For any matters that are not subject to arbitration as set forth in these Official Rules and/or in connection with the entering of any judgment on an arbitration award in connection with these Official Rules and/or the Promotion, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the state and federal courts located in or closest to New York City, New York. The parties agree not to raise the defense of forum non conveniens.

  6. USE OF DATA:

    Sponsor will be collecting personal data about entrants online, in accordance with its Privacy Policy. Please review Sponsor’s Privacy Policy at http://www.heineken.com/us/disclaimer.aspx. By participating in the Promotion, entrants hereby agree to Sponsor’s collection and usage of their personal information and acknowledge that they have read and accepted Sponsor’s Privacy Policy.

  7. LIST OF GRAND-PRIZE WINNERS:

    To obtain a list of grand-prize winners, send a self-addressed, stamped envelope, with sufficient postage, to Winners List, Heineken Champion the Match Promotion, 466 Lexington Avenue, Fifth Floor, New York, NY 10017. All requests for a list of winners must be postmarked by 6/30/15 and received by 7/15/15.

  8. SPONSOR: HEINEKEN USA Inc., New York, NY.



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