HEINEKEN 2013 STAR BOTTLE SWEEPSTAKES
FULL TERMS AND CONDITIONS
NO PURCHASE OR TEXT MESSAGE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT WILL NOT IMPROVE YOUR CHANCES OF WINNING.

PROMOTION IS OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA, UNLESS OTHERWISE NOTED BELOW, WHO ARE TWENTY-ONE (21) YEARS OF AGE OR OLDER AS OF DATE OF ENTRY. SOME OF THE PRIZES TO BE GIVEN AWAY IN THIS SWEEPSTAKES INVOLVE TRAVEL OUTSIDE THE UNITED STATES, SO A CURRENT PASSPORT WILL BE REQUIRED. THIS PROMOTION IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES. VOID WHEREVER PROHIBITED OR RESTRICTED BY LAW.


This Promotion consists of two parts: a Random Chance Instant Win (“Instant Win”) Program and a Random Chance Sweepstakes (“Sweepstakes”). Collectively, the Instant Win Program and the Sweepstakes will be referred to as the “Promotion” and the Instant Win Period and the Sweepstakes Period as the “Promotion Period.”

THE INSTANT WIN PROGRAM is open only to legal residents of the 50 United States and the District of Columbia, except New Jersey and Texas. Void in New Jersey and Texas.

THE SWEEPSTAKES is open to legal residents of the 50 United States and the District of Columbia.
1. ENTRY PERIOD: The Instant Win Program begins at 12:01 a.m. Eastern Time (ET) on 5/1/13 and ends at 11:59 p.m. ET on 7/31/13 or when all Instant Win prizes have been awarded, whichever is earlier (“Instant Win Period”), and the Sweepstakes begins at 12:01 a.m. ET on 5/1/13 and ends at 11:59 p.m. ET on 7/31/13 (“Sweepstakes Period”). Collectively, the Instant Win Program and the Sweepstakes are referred to as the “Promotion” and the Instant Win Period and the Sweepstakes Period as the “Promotion Period.”
2. HOW TO ENTER THE PROMOTION

There are two (2) ways to enter the Promotion:

First method of entry: Submit an SMS entry from your wireless phone by texting “STAR” or “BOTTLE” to 88500 for instructions on how to download the Heineken Star App. Register for the App and be entered for a chance to win a world-class experience. Once you’ve downloaded the App, scan the Heineken bottle and interact with the augmented reality globe to see if you’ve won an Instant Win prize. New Jersey and Texas residents are not eligible to win Instant Win Prizes but are eligible to be entered into the Sweepstakes.

Alternative method of entry: To enter for free via the Internet, visit www.lim.bz/starbottlerules/amoe and follow the prompts.

By submitting an entry, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of the judges, which will be final and binding in all matters relating to the Promotion. All entries must be submitted by 11:59 p.m. ET on 7/31/13. By submitting an entry, entrants are automatically entered into both the Instant Win Program and the Sweepstakes, except for residents of New Jersey and Texas, who are not eligible to win an Instant Win prize. Residents of New Jersey and Texas will be entered into the Sweepstakes. Limit of one (1) entry per day per person or e-mail address regardless of method of entry. Please note that there is a limit of one (1) prize per individual, household, street address, and/or e-mail address during any six (6) month period across all Heineken USA promotions, regardless of the brand, except that in this Promotion an Instant Winner is still eligible to win a prize in the Sweepstakes. Limit of one (1) Instant Win prize and/or one (1) Sweepstakes prize per individual, household, street address, and/or e-mail address. Heineken USA Inc. (“Sponsor”) reserves the right to alter, suspend, or terminate the Promotion without notice if, in Sponsor’s sole discretion, the integrity of the Promotion becomes compromised in any way. In the event the Promotion is terminated prematurely, all eligible entries received prior to the Promotion being compromised will be included in the Sweepstakes prize drawing. No automated devices, bots, and/or other programs and/or software are permitted. All entries become the sole and exclusive property of Sponsor and will not be acknowledged or returned. No mass entries will be allowed. Delivery of a prize will require a street address (no P.O. Boxes) located within the 50 United States or the District of Columbia. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, misdirected, technically corrupted, or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human, or electronic. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor.
3. ELIGIBILITY

Promotion or any part thereof is void wherever taxed, restricted, or prohibited by law. The following individuals and members of their families (parents, grandparents, children, siblings, spouses) and immediate households (whether related or not) are not eligible for participation: employees, officers, and directors of Sponsor and its parent, subsidiary, and affiliated companies, alcoholic beverage suppliers, wholesalers, distributors, and importers, alcoholic beverage retailers, and Sponsor’s advertising and promotional agencies. All federal, state, and local regulations apply.

Instant Win: The Instant Win portion of this Promotion is open only to legal residents of the 50 United States and the District of Columbia (except New Jersey and Texas) who are 21 or older at the time of entry. This portion of the Promotion may only be entered in or from the United States and the District of Columbia (excluding New Jersey and Texas), and entries originating from New Jersey, Texas, or other jurisdictions outside the United States are not eligible. You are not authorized to participate in the Instant Win portion of this Promotion if you reside in New Jersey or Texas or outside the United States.

Sweepstakes: The Sweepstakes portion of this Promotion is open only to legal residents of the 50 United States and the District of Columbia who are 21 or older at the time of entry. You are not authorized to participate in the Sweepstakes portion of this Promotion if you reside outside the United States.
4. PRIZES

No part of any prize includes any alcoholic beverages. Prizes are awarded “as is,” with no warranty or guarantee, either expressed or implied by Sponsor. Sponsor is not responsible if the US Open is rained out or postponed, or cancelled after ticketing of prize for any reason, in whole or in part. In that event, winner will receive the remainder of the prize. No compensation will be paid in lieu of the US Open ticket portion of the prize. Prizes are not transferable or redeemable for cash. No substitutions of prizes by winners are allowed, but Sponsor reserves the right to substitute a prize of equal or greater value. All taxes, fees, and surcharges on prizes are the sole responsibility of winner.

Instant Win Prizes:
Three hundred sixty-eight (368) Instant Win prize winners will each win a $100.00 gift card. Approximate retail value (ARV) of all Instant Win Prizes: $36,800.00.

Sweepstakes Prizes:
Seven (7) Grand Prize winners will win a trip for two to a Heineken-sponsored event. Each prize trip package includes coach airfare for two from the gateway airport nearest winner’s residence, hotel accommodations for two (one room, double occupancy) for the number of nights indicated in Section 6 of these Official Rules, and two tickets to the event. If winner resides within 100 miles of the event, Sponsor reserves the right to substitute ground transportation for air transportation. Transfers between winner’s home and airport and back, between the destination airport and hotel and back, and from the hotel to the event and back to the hotel is included. Drawings will take place on the dates indicated in Section 6 of these Official Rules.

Trip #1: Open’er Festival in Poland (ARV: $11,620)
Trip #2: Open’er Festival in Poland (ARV: $11,620)
Trip #3: US Open in New York City (ARV $6,175)
Trip #4: Treasure Island Music Festival in San Francisco, CA (ARV: $5,615)
Trip #5: Latin Grammy Awards in Las Vegas, NV (ARV: $3,805)
Trip #6: Ultra Music Festival in Miami, FL (ARV: $6,145)
Trip #7: Tribeca Film Festival in New York City (ARV: $5,075)

Total ARV of all Sweepstakes prizes: $50,055
Total ARV of all Instant Win and Sweepstakes prizes: $86,855

Exact transportation and accommodation details, dates, times, and terms to be determined at the sole discretion of Sponsor. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel and accommodations are subject to availability. Blackout dates and other restrictions may apply. All travel must completed by date specified, or prize will be forfeited. Once travel is booked, any penalties incurred as a result of changes to flights are the sole responsibility of winner. Travel is subject to the Terms and Conditions set forth in these Official Rules and those set forth by Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. All expenses and travel costs incurred as a result of seeking or winning a prize are the sole responsibility of winner. Any expense or cost not expressly stated in the description of the prizes above, including, but not limited to, ground transportation, meals, incidentals, gratuities, passenger tariffs or duties, surcharges, airport fees, service charges or facility charges, personal charges at lodging, security fees, taxes, or other expenses, are the sole responsibility of winner. Travel companion must be twenty-one (21) years of age or older as of the date of departure and must travel on the same itinerary and at the same time as winner. Travel must be round-trip. Winners and travel companions are solely responsible for obtaining any required travel documents, including valid passport(s) where applicable and travel insurance. Winners and travel companions must execute Affidavits of Eligibility and Liability and Publicity Releases prior to issuance of tickets. Travel restrictions, conditions, and limitations may apply. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers, or certificates. Sponsor is not responsible for any penalty charges incurred as a result of changes to tickets that have been issued. Any such penalties incurred are the sole responsibility of winner.

All federal, state and local taxes, fees, and surcharges on any prize are the sole responsibility of winner of the prize. Winners of prizes with a value over $599.00 will be issued an IRS Form 1099-MISC early next year for filing with his/her federal and state tax returns. Sponsor complies with all tax reporting requirements. The amount of any tax liability will vary depending on winner’s tax bracket.
5. ODDS OF WINNING

Instant Win: Four (4) Instant Win prizes will be awarded each day during the Promotion. Odds of winning an Instant Win prize will be dependent upon the number of entries received on any given day.

Sweepstakes: Odds of winning are dependent on the number of eligible entries received.
6. WINNER SELECTION, NOTIFICATION, AND VERIFICATION

Instant Win. Instant Win prize winners will be selected at random and notified shortly after entry is received by Sponsor. If you are a potential Instant Win prize winner, you will receive a message stating that you have won an Instant Win prize. The message will be sent via SMS to your mobile phone if you entered by SMS and will appear on the Website or via e-mail if you entered over the Internet. Please note that you are not officially a winner until your eligibility has been verified and you have fully complied with these Official Rules.

Sweepstakes: Potential winners in the Sweepstakes portion of the Promotion will be selected in a random drawing of all eligible entries received, to be held on the following dates:
Event Locaiton Drawing Data Event Data # Nights
Open'er Gdynia, Poland 5/24/13 7/3/13-7/6/13 Four
Open'er Gdynia, Poland 6/07/13 7/3/13-7/6/13 Four
US Open New York City 6/21/13 8/26/13–9/9/13 Three
Treasure Island San Francisco, CA 7/5/13 10/19/13–10/20/13 Three
Latin Grammys Las Vegas, NV 7/19/13 11/13 (Date TBD) Two
Ultra Music Festival Miami, FL 8/02/13 03/14 ( Date TBD) Three
Tribeca Film Festival New York City 8/02/13 04/14 (Date TBD) Three
All eligible entries will remain in the pool until all Sweepstakes prizes have been awarded.

Drawings will be conducted by Sponsor or its authorized agent, and all decisions are final. Potential Sweepstakes prize winners will be contacted by phone. If any potential winner cannot be reached within forty-eight (48) hours of first notification attempt, if any prize or prize notification is returned as undeliverable, if any potential winner rejects his/her prize, or in the event of non-compliance with these Official Rules, such prize will be forfeited and an alternate winner may be selected from all remaining eligible entries. Upon forfeiture of any prize, no compensation will be given. Limit of one (1) Instant Win prize and/or Sweepstakes prize per person or household.

All potential Sweepstakes winners will each be required to sign and return, where legal, an Affidavit of Eligibility and Liability and Publicity Release within two (2) days of notification that they are a potential winner. Instant Win prize winners will each be required to sign and return a Declaration of Eligibility and Liability and Publicity Release before their gift card can be mailed to them. No potential winner will be an official winner until his/her Declaration of Eligibility, Liability and Publicity Release has been returned and eligibility has been formally verified by Sponsor. If any winner fails to comply with these Official Rules and/or to submit the required documentation within the designated time period, he/she will automatically be disqualified and the prize may be awarded to an alternate winner.
7. CONDITIONS

Participation in the Promotion and acceptance of prize constitutes winner’s and travel companion’s (where applicable) permission for Sponsor or its agents to photograph, film, and record each winner or travel companion and to use his/her name, address (city and state), likeness, photograph, voice, biographical information, and/or any statements made by him/her regarding the Promotion or Sponsor for purposes of trade, publicity, or promotion without notice or additional compensation, except where prohibited by law. By participating and/or accepting a prize, entrants, winners, and travel companions acknowledge and agree fully release, forever discharge and hold harmless Cox Media Group, Inc., Cox Enterprises, Inc. Heineken USA Inc., United States Tennis Association Incorporated, The City of New York, and their respective subsidiaries, affiliates, Sponsor, its advertising and promotion agencies and their respective parent companies, subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and prize suppliers and each such company’s officers, directors, employees, agents, representatives, and succors and assigns (collectively, the “Released Parties”) from and against any claims, costs, liabilities, losses, injuries, and damages arising out of the sweepstakes including, but not limited to, any claims for personal injury, death, or damage to or loss of property, loss of enjoyment, including but not limited to any claims based on publicity rights, defamation or invasion of privacy, merchandise delivery, or any other harm whatsoever arising out of: (1) participation in the Sweepstakes; (2) the quality, receipt, possession, use, or misuse of any prize; or (3) any travel or activity that is related to the sweepstakes or any prize. Sponsor shall not be responsible for any cancellations, delays, diversions, or substitutions or omissions whatsoever by any transportation companies or any other persons providing any services to winner, including any results thereof, such as changes in services or location necessitated by same. Sponsor is not responsible if any part of a Promotion prize cannot be awarded due to acts of God, acts of war, natural disasters, weather, or acts of terrorism. Sponsor shall not be liable for any loss or damage to personal belongings. Entrants who do not comply with these Official Rules or attempt to interfere with this Promotion in any way shall be disqualified. There is no purchase or sales presentation required in order to participate. A purchase does not increase odds of winning.
8. ADDITIONAL TERMS

In case of a dispute as to the identity of any SMS entrant, an entry will be declared as made by the authorized account holder of the wireless phone used for entry. In case of a dispute as to the identity of any Internet entrant, an entry will be deemed made by the authorized account holder of the e-mail address submitted at the time of entry. The “authorized account holder” is deemed the natural person who is assigned to an e-mail address by an Internet access provider, service provider, or other online organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the e-mail address associated with the winning entry. If for any reason the Promotion is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries or fraud, technical failure, human error, or any other causes beyond the control of Sponsor that corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Promotion, Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process and to cancel, terminate, modify, or suspend the Promotion. Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. Sponsor is not responsible for any problems or technical malfunctions of any telephone network or lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any Web site, any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer related to, or resulting from, participation or downloading any materials in the Promotion. Sponsor and its agents are not responsible for printing, distribution, or production errors and may, in their sole discretion, rescind, cancel, suspend, modify, or revoke this Promotion based upon any such error without liability. If, by a reason of a printing, computer, or other error, more prizes are awarded in a prize category than the number set forth in these Official Rules, all persons purportedly making valid claims will be included in a random drawing to award the advertised number of prizes available. In no case will more than the advertised number of prizes be awarded. Anti-fraud detection devices may be used for verification purposes.

Caution: Any attempt by an entrant to deliberately damage any Web site or undermine the legitimate operation of the Promotion may be a violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.
9. USE OF DATA

Sponsor will be collecting personal data about entrants online, in accordance with its privacy policy. Please review Sponsor’s privacy policy at http:// www.heineken.com/us/disclaimer.aspx. By participating in the Promotion, entrants hereby agree to Sponsor’s collection and usage of their personal information and acknowledge that they have read and accepted Sponsor’s privacy policy.
10. LIST OF WINNERS

To obtain a list of winners, send an e-mail to Heineken@g2.com. All requests for a list of winners must be received by 11:59 p.m. ET on 8/15/13.
11. SPONSOR: Heineken USA Inc., New York, NY.

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