TECATE MAY 2017 FIGHT PROMOTION
Full Official Rules


NO PURCHASE OR TEXT MESSAGE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT OR SENDING A TEXT MESSAGE WILL NOT IMPROVE YOUR CHANCES OF WINNING.

THE TECATE MAY 2017 FIGHT PROMOTION (“PROMOTION”) IS OPEN ONLY TO LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND THE DISTRICT OF COLUMBIA WHO ARE TWENTY-ONE (21) YEARS OF AGE OR OLDER AS OF DATE OF ENTRY. PROMOTION IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES.

BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A BINDING CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT LIMITATION, THIS CONTRACT INCLUDES CERTAIN RELEASES FROM YOU AND A LIMITATION OF YOUR RIGHTS AND REMEDIES, INCLUDING A WAIVER OF YOUR RIGHT TO A TRIAL BY JURY.


This Promotion consists of three (3) parts: (1) a random chance instant win program (“Instant Win Program”), (2) a weekly random chance sweepstakes (“Weekly Sweepstakes”) and (3) a random chance grand prize sweepstakes (“Grand Prize Sweepstakes”). Collectively, the Instant Win Program and both the Weekly Sweepstakes and the Grand Prize Sweepstakes are referred to as the “Promotion,” and the Instant Win Period and the Weekly and Grand Prize Sweepstakes Period as the “Promotion Period.”
  1. The Instant Win Program is open only to legal residents of the fifty (50) United States and the District of Columbia who are 21 years of age and older as of date of entry, except New Jersey and Texas. Void in New Jersey and Texas.
  2. The Weekly Sweepstakes is only open to legal residents of the United States residing in New Jersey and Texas who are 21 years of age and older as of date of entry.
  3. The Grand Prize Sweepstakes is open to all legal residents of the fifty (50) United States and the District of Columbia who are 21 years of age or older as of date of entry.

  1. START/END DATES:

    The Instant Win Program begins at 12:01 a.m. Eastern Time (ET) on 3/1/17 and ends at 11:59 p.m. ET on 4/30/17 or when all Instant Win prizes have been awarded, whichever is earlier (“Instant Win Period”). The Weekly and Grand Prize Sweepstakes begin at 12:01 a.m. ET on 3/1/17 and end at 11:59 p.m. ET on 4/30/17 (“Sweepstakes Period”). This Promotion is in no way sponsored, endorsed, or administered by, or associated with, Facebook or Twitter. You are providing your information to HEINEKEN USA Inc. dba Cervezas Mexicanas (“Sponsor”).
  2. HOW TO ENTER:

    There are two (2) ways to enter the Promotion: (a) via SMS, or (b) on the Internet. In addition if you share on Facebook or Twitter you will earn an additional entry into either the Instant Win Program or the Weekly Sweepstakes.
    1. SMS Entry: Submit an SMS entry from your mobile device (“Mobile Device”) by texting ‘TECATE’ to 88500. You will receive a bounce-back message containing the URL http://linkto.us/tecate. Click on the URL and enter the required information. Once you have provided the required information you will be entered in the Promotion for a chance to win a grand prize as well as an Instant Win Prize or a Weekly Sweepstakes Prize depending on your state of residence. Carrier’s standard messaging and data rates apply. All SMS entries must be submitted by 11:59 p.m. ET on 4/30/17.
    2. Internet Entry To submit an Internet entry for free, visit http://linkto.us/tecate and follow the on-screen entry instructions. You must fully complete the registration to enter the Promotion. Normal time rates, if any, charged by Internet service provider will apply. All Internet entries must be submitted by 11:59 p.m. ET on 4/30/17.


    By submitting an entry, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of Sponsor and its appointed agents, which will be final and binding in all matters relating to the Promotion. By submitting an entry, entrants are automatically entered into the Grand Prize Sweepstakes and either the Instant Win Program or the Weekly Sweepstakes as noted in the Eligibility Section below. Limit one (1) entry per person per day regardless of method of entry. If you share on Facebook or Twitter you can earn another entry into either the Instant Win Program or the Weekly Sweepstakes depending on your state of residence. Please note that there is a limit of one (1) prize per individual, household, street address, and/or e-mail address during any six (6) month period across all Sponsor’s promotions, regardless of brand (Tecate, Amstel, Heineken, Dos Equis, Dos-A-Rita, Newcastle, Red Stripe, and Strongbow).
  3. ELIGIBILITY:

    Open to legal residents of the fifty (50) United States and the District of Columbia who are twenty-one (21) years of age or older as of date of entry. The following individuals and members of their families (parents, grandparents, children, siblings, spouses) and immediate households (whether related or not) are not eligible for participation: employees, officers, and directors of Sponsor and its parent, subsidiary, and affiliated companies, alcoholic beverage suppliers, wholesalers, distributors, and importers, alcoholic beverage retailers, and Sponsor’s advertising and promotional agencies. All federal, state, and local regulations apply.
    1. Instant Win: The Instant Win portion of this Promotion is open only to legal residents of the fifty (50) United States and the District of Columbia (except New Jersey and Texas) who are twenty-one (21) years of age or older at time of entry. This portion of the Promotion may only be entered in or from the United States and the District of Columbia (excluding New Jersey and Texas), and entries originating from New Jersey, Texas, or outside the United States are not eligible. You are not authorized to participate in the Instant Win portion of this Promotion if you reside in New Jersey or Texas or outside the United States.
    2. Weekly Sweepstakes: The Sweepstakes portion of this Promotion is open only to legal residents of New Jersey and Texas only who are twenty-one (21) years of age or older at time of entry.
    3. Grand Prize Sweepstakes: The Grand Prize Sweepstakes is open to legal residents of the fifty (50) United States and the District of Columbia who are twenty-one (21) years of age or older at time of entry.
  4. PRIZES:

    All Promotion prize details are at Sponsor’s sole discretion. The actual make and model of prizes included will be determined by Sponsor in its sole discretion. Prizes to be awarded “as is” and any and all warranties and/or guarantees (if any) shall be subject to the prize manufacturer’s terms; therefore, winners agree to look solely to such manufacturer(s) for any such warranty(s) and/or guarantee(s), if any. Any prize depiction is for illustrative purposes only and shall not be relied upon. No part of any prize includes any alcoholic beverages. Prizes are not transferable or redeemable for cash. No substitutions of prizes by winners are allowed, but Sponsor reserves the right to substitute a prize of equal or greater value at its sole discretion.
    1. Instant Win Prizes: The following prizes will be awarded randomly and in no particular order.
      Prize Descriptions Number of Prizes ARV* Each ARV* All
      Hats 180 $ 19 $ 3,420
      T-shirts 270 $ 21 $ 5,670
      Track Suits 9 $ 160 $ 1,440
      Pair of Boxing Gloves 9 $ 20 $ 180
      Pay-Per-View (PPV) Codes 9 $ 60 $ 540
      ARV of all Instant Win Prizes: $11,250
    2. Weekly Sweepstakes Prizes: Winners will be drawn weekly on the dates shown below. The prizes are described below and will be awarded in no particular order:
      Prize Descriptions Number of Prizes ARV* Each ARV* All
      Hats 20 $ 19 $ 380
      T-shirts 30 $ 21 $ 630
      Track Suits 1 $ 160 $ 160
      Pair of Boxing Gloves 1 $ 20 $ 20
      Pay-Per-View (PPV) Codes 9 $ 60 $ 60
      ARV of all Instant Win Prizes: $1,250

      Drawings will be held on the following dates:
      3/8/17 3/29/17 4/19/17
      3/15/17 4/5/17 4/26/17
      3/22/17 4/12/17 5/1/17


      Six (6) Weekly Sweepstakes prizes will be awarded each week except for the drawing on 5/1/17. Five (5) Weekly Sweepstakes prizes will be awarded on 5/1/17.
    3. Grand Prize Sweepstakes:
      Five (5) grand prizes will be awarded. Potential winners in the Grand Prize Sweepstakes portion of the Promotion will be selected in a random drawing of all eligible entries received, to be held on or about 5/1/17 after the last Secondary Sweepstakes winners have been chosen. The grand prize drawing will be conducted by Sponsor or its appointed agent, and all decisions are final. Each grand prize consists of a trip for two (2) people to Las Vegas for the Canelo vs. Chavez Jr. fight on Saturday, 5/6/17 at the T-Mobile Arena and includes round-trip coach airfare for two from the gateway airport nearest winner’s residence, hotel accommodations for two (2) people—one room, double occupancy—for two (2) nights, two (2) tickets to the Pre-party, and a $200 gift card.

      Exact transportation and accommodation details, dates, times, and terms to be determined at the sole discretion of Sponsor. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel and accommodations are subject to availability. If winner resides within one hundred fifty (150) miles of Las Vegas, Sponsor reserves the right to substitute ground transportation for air transportation. Blackout dates and other restrictions may apply. All travel must be completed by date determined by Sponsor, at its sole discretion, or prize will be forfeited. Once travel is booked, any penalties incurred as a result of changes to flights are the sole responsibility of winner. Travel is subject to the terms and conditions set forth in these Official Rules and those set forth by Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. All expenses and travel costs incurred as a result of seeking or winning a prize are the sole responsibility of winner. Any expenses or costs not expressly stated in the description of the prize above, including, but not limited to, ground transportation, meals, incidentals, gratuities, passenger tariffs or duties, surcharges, airport fees, service or facility charges, personal charges at lodging, security fees, taxes, or other expenses, are the sole responsibility of winner. Winner’s guest must be twenty-one (21) years of age or older as of the date of departure and must travel on the same itinerary and at the same time as winner. Travel must be round-trip. Winners and guests are solely responsible for obtaining any required travel documents and travel insurance. Winners and guests must each execute an Affidavit of Eligibility and Publicity Release form provided by Sponsor or its appoint agent prior to issuance of tickets. Travel restrictions, conditions, and limitations may apply. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers, or certificates. Sponsor is not responsible for any penalty charges incurred as a result of changes to tickets that have been issued. Any such penalties incurred are the sole responsibility of winner.

      ARV each grand prize: $3,800. ARV of all grand prizes: $19,000.


    ARV of all prizes: $31,500.

    All expenses and travel costs incurred as a result of seeking, winning, and/or making use of a prize are the sole responsibility of winner. Any expense or cost not expressly stated in the description of the prizes set forth above is the sole responsibility of winner.

    All federal, state, and local taxes, fees, and surcharges on any prize are the sole responsibility of winner of the prize. Winners of prizes with a value of $600 or more will be issued an IRS Form 1099-MISC early in the year following the year in which prize was awarded for filing with his/her federal and state tax returns. Sponsor complies with all tax reporting requirements. The amount of any tax liability will vary depending on winner’s tax bracket.
  5. ODDS OF WINNING:
    1. Instant Win:
      Odds of winning an Instant Win prize are dependent on the number of eligible Instant Win entries divided by the number of prizes available. Limit one (1) Instant Win prize per person.
    2. Weekly Sweepstakes:
      Odds of winning a Weekly Sweepstakes prize are dependent on the number of eligible entries received from residents of New Jersey and Texas.
    3. Grand Prize Sweepstakes:
      Odds of winning a Grand Prize Sweepstakes prize are dependent on the total number of eligible entries received in the Promotion.
  6. WINNER SELECTION, NOTIFICATION, AND VERIFICATION:
    1. Instant Win:
      Potential Instant Win prize winners will be selected at random and notified by e-mail. Potential instant win prize winners may be required to sign and return, where legal, a Declaration of Eligibility and Liability/Publicity Release within three (3) days of notification that he/she is a potential winner. No potential winner will be an official winner until any required paperwork has been returned and eligibility has been formally verified by Sponsor. If any potential winner fails to comply with these Official Rules and/or to submit all required documentation within the designated time period, he/she will be automatically disqualified and the prize may be awarded to an alternate winner.
    2. Weekly Sweepstakes:
      Potential winners in the Weekly Sweepstakes portion of the Promotion will be selected in a series of random drawings from among all eligible entries received prior to each drawing date. Drawings will be held on or about the dates set forth in Section 4 above. Drawings will be conducted by Sponsor or its appointed agent, and all decisions are final. Potential winners will be contacted by telephone.

      Potential weekly prize winners may be required to sign and return, where legal, a Declaration of Eligibility and Liability/Publicity Release within three (3) days of notification that he/she is a potential winner. No potential winner will be an official winner until any required paperwork has been returned and eligibility has been formally verified by Sponsor. If any potential winner fails to comply with these Official Rules and/or to submit all required documentation within the designated time period, he/she will be automatically disqualified and the prize may be awarded to an alternate winner.
    3. Grand Prize Sweepstakes:
      Potential winners in the Grand Prize Sweepstakes portion of the Promotion will be selected in a random drawing of all eligible entries received, to be held on or about 5/1/17 after the final drawing for the Weekly Sweepstakes. Drawing will be conducted by Sponsor or its appointed agent, and all decisions are final.

      Potential grand prize winners will be contacted by telephone. All potential grand prize winners will be required to sign and return, where legal, an Affidavit of Eligibility and Liability/Publicity Release within three (3) days of notification that he/she is a potential winner. No potential grand prize winner will be an official winner until his/her Affidavit of Eligibility and Liability/Publicity Release has been returned and eligibility has been formally verified by Sponsor. If any potential grand prize winner fails to comply with these Official Rules and/or to submit the required documentation within the designated time period, he/she will be automatically disqualified and the prize may be awarded to an alternate winner.


    If any potential winner cannot be reached within twenty-four (24) hours of first notification attempt, if any prize or prize notification is returned as undeliverable, if any potential winner rejects his/her prize, or in the event of noncompliance with these Official Rules, such prize will be forfeited and an alternate winner will be selected from all remaining eligible entries. Upon forfeiture of any prize, no compensation will be given. Limit one (1) prize per person or household, except that in the case of this Promotion winners of instant win prizes or weekly prizes are still eligible for a chance to win a grand prize.
  7. LICENSE AND RELEASE:

    Participation in the Promotion and acceptance of prize constitute winner’s and guest’s (where applicable) permission for Sponsor or its agents to photograph, film, and record each winner and guest and to use his/her name, address (city and state), likeness, photograph, voice, biographical information, and/or any statements made by each winner and guest regarding the Promotion or Sponsor for purposes of trade, publicity, or promotion without notice or additional compensation, except where prohibited by law. By participating and/or accepting a prize, entrants, winners, and guests acknowledge and agree that this Promotion is in no way sponsored, endorsed, or administered by, or associated with, Facebook or Twitter, and agree to release and hold harmless Facebook, and Twitter, Sponsor, Sponsor’s advertising and promotional agencies, and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers, and directors (“Released Parties”) from any and all liability for loss, harm, damage, injury, cost, or expense whatsoever, including, without limitation, property damage, personal injury, and/or death that may occur in connection with, preparation for, travel to, or participation in the Promotion, or participation in, possession, acceptance, and/or use or misuse of any prize (including without limitation a grand prize) or participation in any Promotion-related activity, including, but not limited to, any claims based on publicity rights, defamation or invasion of privacy, and merchandise delivery. Sponsor shall not be responsible for any cancellations, delays, diversions, substitutions, or omissions whatsoever by any transportation companies, sporting organizations, and/or any other persons providing any services to winner, including any results thereof, such as changes in services or location necessitated by same. Sponsor is not responsible if any part of a Promotion prize (including without limitation a grand prize) cannot be awarded due to acts of God, acts of war, natural disasters, weather, or acts of terrorism. Sponsor shall not be liable for any loss or damage to personal belongings. Entrants who do not comply with these Official Rules or who attempt to interfere with this Promotion in any way shall be disqualified. There is no purchase required to participate in the Promotion or to win any prize in the Promotion. A purchase does not increase odds of winning.
  8. ADDITIONAL TERMS:

    Sponsor reserves the right to alter, suspend, or terminate the Promotion at any time and with or without notice if, in Sponsor’s sole discretion, the integrity of the Promotion becomes or is likely to become compromised in any way. In the event the Promotion is terminated prematurely, all eligible entries received prior to the Promotion termination or suspension date will be included in the next prize drawing. No automated devices, bots, and/or other programs and/or software are permitted. All entries become the sole and exclusive property of Sponsor and will not be acknowledged or returned. Delivery of a prize will require a street address located within the fifty (50) United States or the District of Columbia. Sponsor is not responsible for late, incomplete, invalid, unintelligible, misdirected, technically corrupted, or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human, or electronic. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor.

    In case of a dispute as to the identity of any SMS entrant, an entry will be declared as made by the authorized account holder of the Mobile Device used for entry. In case of a dispute as to the identity of any Internet entrant, an entry made by Internet will be deemed made by the authorized account holder of the e-mail address submitted at the time of entry. The “authorized account holder” is deemed the natural person who is assigned to an e-mail address by an Internet access provider, service provider, or other online organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the e-mail address associated with the winning entry.

    If for any reason the Promotion is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries, fraud, technical failure, human error, or any other cause beyond the control of Sponsor that corrupts or affects the administration, security, fairness, integrity, or proper conduct of the Promotion, Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process and to cancel, terminate, modify, or suspend the Promotion. Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, or theft or destruction of, unauthorized access to, or alteration of entries. Sponsor is not responsible for any problems or technical malfunctions of any telephone networks or lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any website, any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer related to, or resulting from, participation or downloading of any materials in the Promotion.

    Sponsor and its agents are not responsible for printing, distribution, or production errors and may, in their sole discretion, rescind, cancel, suspend, modify, or revoke this Promotion based upon any such error without liability. If by reason of a printing, computer, or other error more prizes are awarded in a prize category than the number set forth in these Official Rules, all persons purportedly making valid claims will be included in a random drawing to award the advertised number of prizes available. In no case will more than the advertised number of prizes be awarded. Antifraud detection devices may be used for verification purposes. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Promotion materials and the terms and conditions of the Official Rules, the Official rules shall prevail, govern and control.

    Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Headings are solely for convenience and will not be deemed to affect in any manner the meaning or intent of the documents or any provision hereof.

    Caution: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Promotion may be a violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.

    IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF ENTRANT’S ACCESS TO, AND USE OF, THE WEBSITES AND/OR THIS PROMOTION, OR ENTRANT’S DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE PROMOTION.
  9. DISPUTES AND GOVERNING LAW:

    The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Promotion. Any controversy or claim arising out of, or relating to, these Official Rules and/or the Promotion shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in New York City, New York.

    THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS CONFLICTS OF LAWS AND RULES. For any matters that are not subject to arbitration as set forth in these Official Rules and/or in connection with the entering of any judgment on an arbitration award in connection with these Official Rules and/or the Promotion, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the state and federal courts located in or closest to New York City, New York. The parties agree not to raise the defense of forum non conveniens.
  10. USE OF DATA:

    Sponsor will be collecting personal data about entrants in accordance with its Privacy Policy. Please review Sponsor’s Privacy Policy at http://heinekenusa.com/privacy-cookie-policy/. By participating in the Promotion, entrant hereby agrees to Sponsor’s collection and usage of his/her personal information and acknowledges that he/she has read and accepted Sponsor’s Privacy Policy. You are providing you information to HEINEKEN USA Incorporated and not to Facebook or Twitter.
  11. LIST OF GRAND PRIZE WINNERS:

    To obtain a list of the grand prize winners, send an e-mail with the phrase “Grand Prize Winners – Tecate May 2017 Fight” in the subject line. All requests for a list of grand prize winners must be received by 11:59 p.m. ET on 5/31/17.
  12. SPONSOR: HEINEKEN USA Inc., dba Cervezas Mexicanas, White Plains, NY.



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