TECATE HAVE A CHAMPION IN YOUR CORNER PROMOTION
Full Official Rules


NO PURCHASE OR TEXT MESSAGE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT OR SENDING A TEXT MESSAGE WILL NOT IMPROVE YOUR CHANCES OF WINNING.

THE TECATE HAVE A CHAMPION IN YOUR CORNER PROMOTION (“PROMOTION”) IS OPEN ONLY TO LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND THE DISTRICT OF COLUMBIA WHO ARE TWENTY-ONE (21) YEARS OF AGE OR OLDER AS OF DATE OF ENTRY. VOID OUTSIDE THE UNITED STATES AND WHERE PROHIBITED. PROMOTION IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES.


This Promotion consists of three (3) parts: (1) a random chance instant win program (“Instant Win Program”), (b) a secondary random chance sweepstakes (“Secondary Sweepstakes”), and (3) a primary random chance sweepstakes (“Primary Sweepstakes”). Collectively, the Instant Win Program, the Secondary Sweepstakes, and the Primary Sweepstakes are referred to as the “Promotion,” and the Instant Win Period, Secondary Sweepstakes Period, and the Primary Sweepstakes Period as the “Promotion Period.”

The Instant Win Program is open only to legal residents of the fifty (50) United States and the District of Columbia, except New Jersey and Texas. Void in New Jersey and Texas.

The Secondary Sweepstakes is open only to legal residents of the United States residing in New Jersey and Texas.

The Primary Sweepstakes is open only to legal residents of the fifty (50) United States and the District of Columbia.
  1. START/END DATES:

    The Instant Win Program begins at 12:01 a.m. Eastern Time (ET) on 3/1/16 and ends at 11:59 p.m. ET on 4/30/16 or when all Instant Win prizes have been awarded, whichever is earlier. Both the Primary and Secondary Sweepstakes begin at 12:01 a.m. ET on 3/1/16 and end at 11:59 p.m. ET on 4/30/16.
  2. HOW TO ENTER:

    There two (2) ways to enter: via SMS or the Internet.
    1. SMS Entry: Submit an SMS entry from your mobile device by texting ‘BOLD’ to 88500. You will receive a bounce-back message with a link to the mobile web experience where you can enter for a chance to win. Carriers standard messaging and data rates apply. All SMS entries must be submitted by 11:59 p.m. ET on 4/30/16.
    2. Internet Entry: To submit an Internet entry for free, visit http://linkto.us/tecateboxing and follow the on-screen entry instructions. You must fully complete the registration for your entry to be valid. (No P.O. Boxes except in the state of Washington.) Normal time rates, if any, charged by Internet service provider will apply. All Internet entries must be submitted by 11:59 p.m. ET on 4/30/16.

    By submitting an entry, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of HEINEKEN USA Inc. dba Cervezas Mexicanas (“Sponsor”) and the judges, which will be final and binding in all matters relating to the Promotion. Limit one (1) entry per person per day regardless of method of entry. Please note that there is a limit of one (1) prize per individual, household, street address, and/or e-mail address during any six (6) month period across all HEINEKEN USA Inc. promotions, regardless of brand (Tecate, Amstel, Heineken, Dos Equis, Dos-A-Rita, Newcastle, and Strongbow).
  3. ELIGIBILITY

    Open to legal residents of the fifty (50) United States and the District of Columbia who are twenty-one (21) years of age or older as of date of entry. The following individuals and members of their families (parents, grandparents, children, siblings, spouses) and immediate households (whether related or not) are not eligible for participation: employees, officers, and directors of Sponsor and its parent, subsidiary, and affiliated companies, alcoholic beverage suppliers, wholesalers, distributors, and importers, alcoholic beverage retailers, and Sponsor’s advertising and promotional agencies. All federal, state, and local regulations apply.
    1. Instant Win Program: The Instant Win portion of this Promotion is open only to legal residents of the fifty (50) United States and the District of Columbia (except New Jersey and Texas) who are twenty-one (21) years of age or older at time of entry. This portion of the Promotion may only be entered in or from the United States and the District of Columbia (excluding New Jersey and Texas), and entries originating from New Jersey, Texas, or outside the United States are not eligible. You are not authorized to participate in the Instant Win portion of this Promotion if you reside in New Jersey or Texas or outside the United States.
    2. Secondary Sweepstakes: The Secondary Sweepstakes portion of this Promotion is open only to legal residents of the states of New Jersey and Texas who are twenty-one (21) years of age or older at time of entry.
    3. Primary Sweepstakes: The Primary Sweepstakes portion of this Promotion is open only to legal residents of the fifty (50) United States and the District of Columbia who are twenty-one (21) years of age or older at time of entry.
  4. PRIZES:

    No part of any prize includes any alcoholic beverages. Prizes are awarded “as is,” with no warranty or guarantee, either expressed or implied, by Sponsor. Prizes are not transferable or redeemable for cash. No substitutions of prizes by winners are allowed, but Sponsor reserves the right to substitute a prize of equal or greater value. All taxes, fees, and surcharges on prizes are the sole responsibility of winner.
    1. Instant Win Prizes: The following Instant Win Prizes will be randomly awarded in no particular order during the Promotion Period.
    Prize Description Approximate Retail Value (ARV) Quantity Total ARV
    Boxing Gloves $23.00 45 $1,035
    Tecate T-shirt (large) $6.00 90 $540
    Tecate Rolling Cooler $36.00 25 $900
    Tecate Bottle Opener and Key Chain $2.30 1170 $2,691
    Key Chain $1.00 950 $950
    ARV of all Instant Win Prizes: $6,116
    1. Secondary Sweepstakes Prizes: The following prizes will be awarded to eligible entrants from the states of New Jersey and Texas.
    Prize Description Approximate Retail Value (ARV) Quantity Total ARV
    Boxing Gloves $23.00 5 $115
    Tecate T-shirt (large) $6.00 10 $60
    Tecate Rolling Cooler $36.00 3 $108
    Tecate Bottle Opener and Key Chain $2.30 130 $299
    Key Chain $1.00 250 $250
    ARV of all Secondary Sweepstakes Prizes: $832
    1. Primary Sweepstakes: All eligible entrants will be entered into the Primary Sweepstakes for a chance to win one of two (2) grand prizes regardless of whether or not they have won an Instant Win prize or a Secondary Sweepstakes prize. Two (2) grand prizes will be awarded. Each grand prize consists of a trip for two (2) to Las Vegas, Nevada, and includes round-trip coach airfare for two (2) from the gateway airport nearest winner’s residence, hotel accommodations for two (2) people for two (2) nights—one (1) room, double occupancy—two (2) tickets to a boxing match, and $200 spending money. ARV of each grand prize: $5,000. ARV of both grand prizes: $10,000.

      Exact transportation and accommodation details, dates, times, and terms to be determined at the sole discretion of Sponsor. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel and accommodations are subject to availability. Blackout dates and other restrictions may apply. All travel must be completed by date determined by Sponsor, at its sole discretion, or prize will be forfeited. Once travel is booked, any penalties incurred as a result of changes to flights are the sole responsibility of winner. Travel is subject to the terms and conditions set forth in these Official Rules and those set forth by Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. All expenses and travel costs incurred as a result of seeking or winning a prize are the sole responsibility of winner. Any expenses or costs not expressly stated in the description of the prize above, including, but not limited to, ground transportation, meals, incidentals, gratuities, passenger tariffs or duties, surcharges, airport fees, service or facility charges, personal charges at lodging, security fees, taxes, or other expenses, are the sole responsibility of winner. Winner’s guest must be twenty-one (21) years of age or older as of the date of departure and must travel on the same itinerary and at the same time as winner. Travel must be round-trip. Winner and guest are solely responsible for obtaining any required travel documents and travel insurance. Grand prize winner and guest must each execute liability/publicity releases prior to issuance of tickets. Travel restrictions, conditions, and limitations may apply. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers, or certificates. Sponsor is not responsible for any penalty charges incurred as a result of changes to tickets that have been issued. Any such penalties incurred are the sole responsibility of winner.


    Total ARV of all prizes (Instant Win, Secondary Sweepstakes, and Primary Sweepstakes): $16,948.

    All expenses and travel costs incurred as a result of seeking or winning a prize are the sole responsibility of winner. Any expense or cost not expressly stated in the description of the prizes set forth above is the sole responsibility of winner.

    All federal, state, and local taxes, fees, and surcharges on any prize are the sole responsibility of winner of the prize. Winners of prizes with a value of $600 or more will be issued an IRS Form 1099-MISC early in the year following the year in which prize was awarded for filing with his/her federal and state tax returns. Sponsor complies with all tax reporting requirements. The amount of any tax liability will vary depending on winner’s tax bracket.
  5. ODDS OF WINNING:
    1. Instant Win Program: Odds of winning an Instant Win prize are dependent on the number of eligible Instant Win entries divided by the number of prizes available. Limit one (1) Instant Win prize per person.
    2. Secondary Sweepstakes: Odds of winning are dependent on the number of eligible entries received from residents of New Jersey and Texas.
    3. Primary Sweepstakes: Odds of winning the grand prize are dependent on the number of eligible entries received from all entrants.
  6. WINNER SELECTION, NOTIFICATION, AND VERIFICATION:
    1. Instant Win Program: Instant Prize winners will be selected at random throughout the Promotion Period, and prizes will be sent to the address provided. If you are a potential Instant Prize winner, you will see a message stating that you have won an Instant Win prize. The message will be displayed on your mobile device and will appear on the Web site if you entered via the internet. Please note that you are not officially a winner until your eligibility has been verified and you have fully complied with these Official Rules.
    2. Secondary and Primary Sweepstakes: Potential winners in the Secondary Sweepstakes portion of the Promotion will be selected in a random drawing of all eligible entries received, to be held on or about 5/2/16. Drawing will be conducted by Sponsor or its appointed agent, and all decisions are final. Once the Secondary Sweepstakes winners have been drawn, all prior Secondary Sweepstakes winners, as well as Instant Win prize winners, will be put back in with all nonwinning entries and a second drawing will be held for the Primary Sweepstakes grand prize winner. All potential Secondary Sweepstakes winners, as well as the potential Primary Sweepstakes grand prize winner, will be contacted by telephone and/or e-mail. If any potential winner cannot be reached within two (2) days of first notification attempt, if any prize or prize notification is returned as undeliverable, if any potential winner rejects his/her prize, or in the event of noncompliance with these Official Rules, such prize will be forfeited and an alternate winner may be selected from all remaining eligible entries. Upon forfeiture of any prize, no compensation will be given.

    Limit one (1) Instant Win or Secondary Sweepstakes prize per person or household. All eligible entrants are eligible for a chance to win the grand prize in the Primary Sweepstakes regardless of whether or not they have won an Instant Win or Secondary Sweepstakes Prize.

    The potential grand prize winner will be required to sign and return, where legal, an Affidavit of Eligibility and Liability/Publicity Release within two (2) days of notification that he/she is a potential grand prize winner. No potential grand prize winner will be an official winner until his/her Affidavit of Eligibility and Liability/Publicity Release has been returned and eligibility has been formally verified by Sponsor. If any potential grand prize winner fails to comply with these Official Rules and/or to submit the required documentation within the designated time period, he/she will be automatically disqualified and the prize may be awarded to an alternate winner.
  7. LICENSE AND RELEASE:

    Participation in the Promotion and acceptance of prize constitute grand prize winner’s and guest’s permission for Sponsor or its agents to photograph, film, and record grand prize winner and guest and to use their name, address (city and state), likeness, photograph, voice, biographical information, and/or any statements made by grand prize winner and guest regarding the Promotion or Sponsor for purposes of trade, publicity, or promotion without notice or additional compensation, except where prohibited by law. By participating and/or accepting a prize, entrants, grand prize winner, and grand prize winner’s guest acknowledge and agree to release and hold harmless Sponsor, Sponsor’s advertising and promotional agencies, and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers, and directors (“Released Parties”) from any and all liability for loss, harm, damage, injury, cost, or expense whatsoever, including, without limitation, property damage, personal injury, and/or death that may occur in connection with, preparation for, travel to, or participation in the Promotion, or possession, acceptance, and/or use or misuse of prize or participation in any Promotion-related activity, including, but not limited to, any claims based on publicity rights, defamation or invasion of privacy, and merchandise delivery. Sponsor shall not be responsible for any cancellations, delays, diversions, substitutions, or omissions whatsoever by any transportation companies or any other persons providing any services to winner, including any results thereof, such as changes in services or location necessitated by same. Sponsor is not responsible if any part of a Promotion prize cannot be awarded due to acts of God, acts of war, natural disasters, weather, or acts of terrorism. Sponsor shall not be liable for any loss or damage to personal belongings. Entrants who do not comply with these Official Rules or who attempt to interfere with this Promotion in any way shall be disqualified. There is no purchase or sales presentation required to participate. A purchase does not increase odds of winning.
  8. ADDITIONAL TERMS:

    Sponsor reserves the right to alter, suspend, or terminate the Promotion without notice if, in Sponsor’s sole discretion, the integrity of the Promotion becomes compromised in any way. In the event the Promotion is terminated prematurely, all eligible entries received prior to the Promotion being compromised will be included in the prize drawings. No automated devices, bots, and/or other programs and/or software are permitted. All entries become the sole and exclusive property of Sponsor and will not be acknowledged or returned. Delivery of a prize will require a street address located within the fifty (50) United States or the District of Columbia. Sponsor is not responsible for late, incomplete, invalid, unintelligible, misdirected, technically corrupted, or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human, or electronic. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor.

    In case of a dispute as to the identity of any SMS entrant, an entry will be declared as made by the authorized account holder of the Mobile Device used for entry. In case of a dispute as to the identity of any Internet entrant, an entry made by Internet will be deemed made by the authorized account holder of the e-mail address submitted at the time of entry. The “authorized account holder” is deemed the natural person who is assigned to an e-mail address by an Internet access provider, service provider, or other online organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the e-mail address associated with the winning entry.

    If for any reason the Promotion is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries, fraud, technical failure, human error, or any other cause beyond the control of Sponsor that corrupts or affects the administration, security, fairness, integrity, or proper conduct of the Promotion, Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process and to cancel, terminate, modify, or suspend the Promotion. Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, or theft or destruction of, unauthorized access to, or alteration of entries. Sponsor is not responsible for any problems or technical malfunctions of any telephone networks or lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any website, any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer related to, or resulting from, participation or downloading of any materials in the Promotion.

    Sponsor and its agents are not responsible for printing, distribution, or production errors and may, in their sole discretion, rescind, cancel, suspend, modify, or revoke this Promotion based upon any such error without liability. If by reason of a printing, computer, or other error more prizes are awarded in a prize category than the number set forth in these Official Rules, all persons purportedly making valid claims will be included in a random drawing to award the advertised number of prizes available. In no case will more than the advertised number of prizes be awarded. Antifraud detection devices may be used for verification purposes.

    Caution: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Promotion may be a violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.

    IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF ENTRANT’S ACCESS TO, AND USE OF, THE WEBSITES AND/OR THIS PROMOTION, OR ENTRANT’S DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE PROMOTION.
  9. DISPUTES AND GOVERNING LAW:

    The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Promotion. Any controversy or claim arising out of, or relating to, these Official Rules and/or the Promotion shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in New York City, New York.

    THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS CONFLICTS OF LAWS AND RULES. For any matters that are not subject to arbitration as set forth in these Official Rules and/or in connection with the entering of any judgment on an arbitration award in connection with these Official Rules and/or the Promotion, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the state and federal courts located in or closest to New York City, New York. The parties agree not to raise the defense of forum non conveniens.
  10. USE OF DATA:

    Sponsor will be collecting personal data about entrants online, in accordance with its Privacy & Cookie Policy. Please review Sponsor’s Privacy & Cookie Policy at http://heinekenusa.com/privacy-cookie-policy/. By participating in the Promotion, entrant hereby agrees to Sponsor’s collection and usage of his/her personal information and acknowledges that he/she has read and accepted Sponsor’s Privacy & Cookie Policy.
  11. GRAND PRIZE WINNER'S NAME:

    To obtain the grand prize winner’s name, send an e-mail to fulfillment@lifeinmobile.com with “Tecate Have a Champion in Your Corner Promotion” in the subject line. All requests for the grand prize winner’s name must be received by 11:59 p.m. ET on 5/20/16.
  12. SPONSOR: HEINEKEN USA Inc. dba Cervezas Mexicanas, White Plains, NY.

    Enjoy Tecate® and Tecate® Light Responsibly.
    ©2016 TECATE® Beer. TECATE® LIGHT Beer. Imported by Cervezas Mexicanas, White Plains, NY.